How to Generate AI Pictures for Your Wine or Hospitality Business (Beginner Guide)

Written By Alper Billik

You don’t need to be a designer. You don’t need to hire anyone. You don’t even need to know what "AI" really means. If you run a wine bar, restaurant, or any hospitality business — and you want better pictures for Instagram, menus, moodboards, or your website — this is for you.

AI tools now let you create stunning, custom images just by typing a few words. Think wine glasses in moody lighting. Cozy tables. Vintage bottle shots. You imagine it. AI makes it.

What Is Midjourney?

Midjourney is one of the most powerful AI tools for generating images from text. You write what you see in your mind — and it turns it into art. Wine glass reflections. Cellar shadows. Rosé moods. Midjourney is used by top creatives worldwide, and yes, you can use it even if you're brand new.

Just go to midjourney.com, sign in, and start creating. There’s a simple prompt bar — you type your idea, press enter, and it gives you four unique, emotional images in seconds.

Example: glass of Syrah in low light, cinematic style, warm tones

How to Use Midjourney

  1. Visit midjourney.com and log in

  2. Click on the Create tab

  3. Type your vision — for example:

    “glass of Syrah in low light, cinematic style, warm tones”

  4. Watch as your vision turns into art

Prompts You Can Try:

  • "glass of red wine on marble table, soft shadows, moody lighting"

  • "wine cellar with candles, rustic walls, cinematic style"

  • "rosé on terrace at sunset, emotional, editorial mood"

Tips for Better Results:

  • Start simple. Don’t overthink the words.

  • Use emotional tones (moody, romantic, soft, dramatic)

  • Mix styles (vintage, editorial, film grain, minimalist)

  • Include art styles when you want a specific look:

    • Abstract for modern, symbolic moods

    • Surreal for dreamy, otherworldly scenes

    • Minimalist for clean and elegant design

    • Cinematic for drama and storytelling

Why It Matters for Your Hospitality Business:

  • Build your brand’s vibe — unique and visual

  • Make beautiful content without a photographer

  • Bring your wine story to life through images

  • Save time, money, and still look premium

Final Thoughts:

Midjourney isn’t just for artists — it’s for storytellers. And your brand is a story. With a little curiosity and a few words, you can turn your hospitality vision into something visual, powerful, and completely yours.

You’ve already got the mood. Now you’ve got the tool to show it.

Alper Billik